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CollectSubscriptions
Payment Link Nudge Ladder
Escalating nudges with instant payment links
Failed payments die in the retry queue
A payment fails. The system retries silently. After 3 failed attempts, the subscription is cancelled. The customer never knew. A single phone call with a fresh payment link would have saved 70% of these — but nobody makes that call at scale.
Kit Workflow Diagram
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The Protocol
1
Detect
Payment failure webhook triggers the ladder
2
Nudge 1
WhatsApp message with a fresh payment link: 'Your payment didn't go through — tap to retry'
3
Nudge 2
If no action in 24 hours, agent calls: 'Just wanted to make sure your subscription stays active'
4
Nudge 3
Final call with urgency: 'Your access expires tomorrow. Can I help you update the card now?'
5
Save
If saved, confirmation sent. If churned, tagged for win-back campaign
What's in the Kit
Payment failure webhook integration
3-step escalation ladder (WhatsApp → call → final call)
Fresh payment link generation per nudge
Win-back tagging for failed saves
Recovery rate dashboard
Integrations
StripeRazorpayWhatsAppCRM